Distribution Partners
Become a Waynes Distribution Partner
We are seeking capable local partners with import, warehousing, logistics, sales and distribution experience across Europe, the Middle East, Asia and origin markets.
Ideal Partner Profile
What we look for
Serious partners with the infrastructure and commercial reach to represent premium international products in their markets.
Import Capability
Valid food-import capability and registration.
Warehousing
Dry-storage warehouse; cold storage where required.
Logistics
National logistics capability and distribution fleet.
Sales Organization
HoReCa, modern-trade, retail access and a B2B sales team.
Ecommerce capability is preferred. Modern-trade and retail access are strong advantages.
What Waynes Provides
The support behind the partnership
Featured Partner
In-market partnership, in action
A snapshot of how Waynes Trading works alongside capable local partners to bring premium products to regional markets.
Saudi Arabia
WADI Coffee
Riyadh · Coffee Trading
Global expertise. Local roots.
WADI Coffee Trading is a Riyadh-based coffee trading company with strong Scandinavian roots originating from Sweden. The partnership bridges European coffee heritage with Saudi ambition — combining international sourcing, professional roasting standards and deep regional market knowledge to deliver world-class coffee solutions across the GCC and beyond.
Partner Application
Apply to become a partner
A structured, multi-step application. All submissions are reviewed by our commercial team.
Company presentations and commercial references can be shared during follow-up. A partner qualification score is assessed internally and is not shown publicly.